TORREFAZIONE 91
Brand Identity & Visual System

A rebranding project for a historic Italian coffee bar, blending 1990s heritage with contemporary specialty coffee culture.

The visual identity is built around a dynamic typographic mark that becomes a modular system: logo, pattern, packaging, and signage. The warm color palette references traditional Italian bar aesthetics while maintaining a fresh, modern approach.

CONCEPT
Honoring the roots of a neighborhood bar, its warmth, rituals, and authenticity while speaking to a new generation of coffee enthusiasts with a bold, contemporary visual language.